what i learned today: the egg theory

dihard:

When instant baking mixes were introduced in the 1940s, some did well (piecrusts, biscuits) and others did not (cake mixes). Marketers wondered why this was the case.

One theory was that the cake mixes simplified the process so much that women did not feel as though they had actually made…

November 29, 2010

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  3. mitukatie reblogged this from dihard and added:
    interesting…never been...mixes…although, my attempts
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    Have I mentioned “What I learned today’s blog”...web writing? because it is.
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    Toda uma série de factos tão interessantes quanto aleatórios.
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